The phrase "Rolex Coca-Cola 2019" is inherently misleading. There was no new official release of a "Coca-Cola" GMT-Master by Rolex in 2019. The nickname "Coca-Cola" refers to a specific bi-color bezel configuration on the GMT-Master and GMT-Master II models, characterized by a red and black color scheme reminiscent of the iconic soft drink's branding. These watches, highly sought after by collectors, were produced in several reference numbers over the years, none of which saw a new release in 2019. Therefore, any discussion about a "Rolex Coca-Cola 2019" must focus on the history of this beloved variation and the existing models that continue to command significant attention in the secondary market.
This article will delve into the history of the "Coca-Cola" GMT-Master, examining the key reference numbers, exploring the differences between the "Pepsi" and "Coke" bezels, comparing the "fat" and "skinny" Pepsi variations (as the "Coke" bezel predominantly appeared on the "fat" case models), and providing insights into the current market prices and availability of these highly desirable timepieces.
The Genesis of the "Coke" Bezel:
The iconic red and black bezel, affectionately nicknamed "Coca-Cola," first appeared on the Rolex GMT-Master reference 16760. This reference, produced from approximately 1988 to 2000, marked a significant shift in the GMT-Master line. While earlier models had featured various bezel configurations, the 16760 cemented the "Coke" as a classic. The use of aluminum for the bezel insert contributed to its lightweight feel and distinctive appearance. The vibrant red and deep black segments were sharply defined, enhancing the watch's sporty and instantly recognizable aesthetic. This reference also featured the iconic "fat" case, a larger and more substantial design compared to its predecessors.
The Subsequent GMT-Master II and the "Coke" Legacy:
The introduction of the GMT-Master II, beginning with reference 16710, marked a further evolution. The GMT-Master II incorporated a more sophisticated movement with independent hour hand adjustment, allowing for easier setting of a second time zone. The "Coke" bezel continued to feature prominently on the 16710, maintaining its popularity among collectors. This reference, produced from approximately 1989 to 2007, also featured the "fat" case design, further solidifying the visual identity of the "Coke" GMT-Master. The transition to the current generation of GMT-Master II with ceramic bezels (e.g., reference 126710BLRO) marked a change; the modern "Coke" bezel is made of ceramic, offering superior scratch resistance but lacking the slightly faded, more vintage aesthetic of the aluminum bezel.
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